Ithaca College has lots of ways to encourage alumni, students, parents, and friends to donate, and this spring they’re hoping 1,000 gifts to their Annual Fund by May 31st will unlock a big challenge donation. Last week, the “Fill the Fountains” challenge doubled when an Ithaca College alumnus added $50,000 to make it $100,000.
As of Sunday morning, the total had leapt to 693 donors of the 1,000 donor goal, up from 557 on Wednesday afternoon. That’s all donations through the month of May to any area of Ithaca College, not just the Annual Fund, says Annual Fund Director Rob de la Fuente.
Update: With hours to go, the total is up to 903 donors as of Wednesday mid-afternoon.
IC’s Annual Fund distributes donations “in a way that mirrors how the college’s dollars are allocated,” to help support the college’s many missions and support the next generation of Ithaca College students. Annual Fund dollars go 36% toward “the Learning Experience,” 31% toward financial help for students, 21% toward “Life at IC,” and 12% to facility maintenance and tech resources.
The college has also received a challenge from the IC Alumni Association, whose Board of Directors will donate $50 for each graduating senior from the Class of 2017 who donates. Organizers call their senior class gift campaign “one of the oldest traditions on South Hill.”
“We’re very grateful to our challenge donors, whose additional funds at this point are a real boost,” says Rob de la Fuente. “The challenge donors understand that increasing donor participation at every level is paramount to long term philanthropic growth. They make the IC experience possible. It’s cliche perhaps, but very true.”
Colleges benefit from having a large number of individual donors, even of small amounts of money; number of donors is one of the factors frequently used in calculating college rankings.
To donate to Ithaca College’s Fill the Fountains campaign, visit icfillthefountains.com.